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Smart CRE Book Club

"Continuous Earning Requires Continuous Learning"
If you are serious about personal and professional growth, you simply must be well read. This should be a lifelong endeavor. In addition to whatever training and industry specific education you receive, I highly recommend you start working your way through some of these great books. This is just the tip of the iceberg, but I have found these books to be very insightful and I think you will too. Some are older classics with timeless advice and some are modern day works that keep you ahead of the pack. This list will be updated regularly so check back often.

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Winning Through Intimidation: How to be The Victor Instead of The Victim In All Areas of Life

The Fundamentals of Listing & Selling Commercial Real Estate

Negotiating Commercial Real Estate Leases

The Due Diligence Process Plan Handbook for Commercial Real Estate Investments

Spin Selling Fieldbook

Red Hot Cold Call Selling

Sell Naked on The Phone

How To Master The Art of Selling

Selling in Tough Times: Secrets to Selling When No One Is Buying

Rich Dad, Poor Dad

Rich Dad Success Stories

Think Big – Make It Happen In Business & Life

Think Like a Champion

Trump Never Give Up

The Magic of Thinking Big

How to Win Friends & Influence People in the Digital Age

Think and Grow Rich

The Compound Effect