5 Questions to Ask Every Prospect
There is a powerful axiom in the sales world that goes something like this: “If you are telling, you are not selling”. Sure you want to unleash your value proposition on the prospect and dazzle him with your capabilities, track record and all the reasons…
The Relationship Between Trust and Success
Last week, luxury Swiss watchmaker Tag Heurer became the latest corporate sponsor to announce that they were ending their relationship with golfer Tiger Woods after 10 years. They join other major corporations such as AT&T, Gillette, Gatorade and Accenture. Since Tiger’s infamous Thanksgiving “car accident”…
3 Key Components of a Great Database
Ever heard the expression “It’s not what you know, it’s who you know that counts”? Well in commercial real estate brokerage what you know does matter but it’s kind of useless if you don’t have a properly populated database of contacts upon which you can…
Defrosting The Cold Call
I’ve heard of the 3 biggest lies in the world, but one has been forgotten….” I love cold calling!” Sure, there’s always the commercial broker at a party or in the office who proclaims his love for making cold calls and all of the justifications….
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