3 Key Components of a Great Database
Ever heard the expression “It’s not what you know, it’s who you know that counts”? Well in commercial real estate brokerage what you know does matter but it’s kind of useless if you don’t have a properly populated database of contacts upon which you can…
Defrosting The Cold Call
I’ve heard of the 3 biggest lies in the world, but one has been forgotten….” I love cold calling!” Sure, there’s always the commercial broker at a party or in the office who proclaims his love for making cold calls and all of the justifications….
The Joys of Client Communication
It’s a scenario we’ve all experienced. We’ve secured an appointment with a potential seller. He’s had the property listed with one of your competitors and the listing has expired. The first thing he wants to tell you is that “the last guy called him everyday…
If LeBron James Had To Cold Call For a Living
If you’ve ever watched NBA Mega-Superstar LeBron James play basketball you’ve undoubtedly seen him perform a living highlight reel of seemingly impossible feats on the court. You’ve also seen him perform in entertaining commercials and of course his now infamous “Decision” program where he announced…
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