COLD CALLING SUCKS. WINNING NEW BUSINESS DOESN’T
Fill a room with commissioned sales people and say the words COLD CALLING SUCKS and the reaction is probably pretty predictable. Most of the room will probably cheer in agreement and it isn’t very likely that anyone will stand and dispute the claim. But most…
Focus On Exclusive Listings & Control Your Destiny
The phone rings. “Hi, I’ve got some money I need to invest into a good commercial real estate deal. I’m ready to buy right away” says the very authoritative prospect on the other end of the phone. If you are relatively new to the business,…
3 Ways to Assess Probability Before Taking a Listing
This short cartoon is an example of how to “walk away” from an unrealistic client. On a raining morning this past week I decided to watch a television show called “Million Dollar Listing” where these young, hot shot real estate brokers work on luxury residential…
What’s Your “BIG WHY”?
You may have heard this one before, but it is a powerful demonstration of my point. You’re standing at an open window on the 75th floor of a skyscraper. There is a narrow plank stretching about 100 feet across to the 75th floor window of…
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“6 Steps To Successful Cold Calling For Commercial Real Estate Agents”
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